A cornerstone of its future product line-up will be ultra-compact DSLR (Digital Single Lens Reflex) cameras that offer the dual function of recording and playing back AVCHD high-definition video, too.

Sony used this year’s PMA 2010 imaging convention at Anaheim, California to confirm its plans for further expansion of its digital imaging product range. Additions to the α (”alpha”) range of DSLR cameras were joined at the show by a new product concept claimed by the company to make “high-quality imaging accessible to an even wider audience of photographers”.

Mock-ups of new Sony DSLR products on show at PMA

Mock-ups of new Sony DSLR products on show at PMA

We understand that during 2010 Sony will introduce a new ultra-compact camera with interchangeable lenses that teams “anytime, anywhere” convenience with DSLR picture quality. Exhibited in early concept mock-up form at PMA2010, the camera features a newly-developed Exmor APS-C HD CMOS image sensor. It will also support HD video recording using the now ubiquitous and highly-efficient AVCHD format. Shown in mock-up form alongside the new camera is a selection of compatible interchangeable lenses.

Mainstream DSLR range “to grow further”

Sony also confirms that the current “α” (alpha) range will continue to grow with the introduction of further new mainstream DSLR models that use the newly-developed Exmor APS HD CMOS sensor and integrating HD video function with AVCHD format.

Shown in concept mock-up form at PMA is a successor to the α700, Sony’s acclaimed mid-range camera body that – Sony tells us – has found favour with both ‘prosumers’ and enthusiasts alike. Further new α DSLR cameras are scheduled for launch in 2010.

New DSLR lenses on the way, too

The α family of over 30 interchangeable lenses and teleconverters is set to grow with the addition of exciting new models.

Shown in advanced pre-production form at PMA is the Distagon T* 24mm f/2 ZA SSM Carl Zeiss wide angle lens. Scheduled for launch in 2010, this bright, wide-angle prime is targetted at those working in the field of reportage, and is designed to cope with naturally-lit interiors and other quality-critical handheld shooting applications.

Displayed as a mock-up on the Sony booth, the newest lens to carry the G Lens name is a bright, high-power Super Telephoto 500mm f/4 G with “class-leading” optical performance.

Related Link: PMA 2010 Exhibition

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