Sony shows off its “bloggie” HD camcorder at the 2010 Winter Music Festival and features interviews with Fatboy Slim, The Enemy and others, all shot with the pocket-sized camcorder

Sony MHS-CM5 Bloggie HD Camcorder (black) in use

Sony MHS-CM5 Bloggie HD Camcorder (black) in use

The revolutionary Sony bloggie MHS-CM5 HD Camcorder is the official camera partner for Snowbombing 2010, the winter sports and music festival, which is currently taking place in Mayrhofen, Austria.

According to its maker, the bloggie’s unique shooting capabilities allow HD video clips and super-sharp still images to be taken for quick and easy uploading to the web – and that makes it ideal for widespread use at the event, we’re told.

Exclusive footage from the festival has been made available which features interviews with Fatboy Slim, The Enemy and many more, alongside clips from the celebrity road-trip and the slopes.

Road Trip mash-up

In this clip, follow Barry Peters and Son, the alter ego of the Cuban Bros, as they go on the road trip to Snowbombing with Sony bloggie joined by Tom from The Enemy and Jon McClure from Reverend and the Makers (all shot with bloggie cameras):

Fatboy Slim talks about babies. And David Byrne. And Imelda Marcos. And shoes. Is it an age thing?

In this clip, Fatboy Slim is interviewed by Barry Peters, the alter ego of the Cuban Bros. In it, they discuss such things as Norm’s collaboration with David Byrne in creating a musical about Imelda Marcos (the wife of the Philipino Despot and collector of shoes). They also discuss really important stuff like babies – and neither of them says “ahhh bless” once during the chat. Obviously, Norman leaves that to his missus (Zoe Ball):

About bloggie

From the slopes to après-ski parties the new MMC camera from Sony is (according to the company) “the perfect match for Snowbombing” which offers a fusion of youth, music, dance and snow sports such as boarding and skiing. The innovative 360 degree lens attachment of the Sony MHS-CM5 bloggie HD Camcorder offers intriguing 360-degree video recording designed to allow users to shoot their tricks on the slopes from a unique perspective.

What is Snowbombing?

Founded in 1999, Snowbombing is fast becoming Europe’s biggest winter music festival, and with social networking a key part of life for a generation whose experiences are shared online, Sony is doing its bit to ensure that the bloggie will help this phenomenon to grow even more. The line-up at this year’s festival includes Fatboy Slim, Editors, Doves, The Enemy, 2Many DJs and Friendly Fires.

Source: Sony UK Press Release. Additional text by Colin Barrett, SimplyDV

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